We all know what an expert is,
don’t we? That’s a person who knows a lot and gets paid to deliver
brilliant answers. The essence of what they do is talk, right?
Wrong.
The so-called expert who can’t or
won’t listen well — regardless of how smart they are — is, more often than
not, useless:
· They give the wrong answer because they miss important
information.
·
They give the right answer to the wrong question.
·
They give the right answer but their answer is
incomprehensible to the client, patient, or customer.
·
They answer the obvious question but miss the real
question.
· They give the right answer but miss the human
implications of both the question and the answer.
· They give the right answer but their advice isn’t
followed because clients, patients, or customers don’t trust them.
A real expert is an expert
listener.
A real expert realizes that the
quality of their answer is only as good as the quality of the information
they hear. A real expert knows that if they don’t hear the correct
question or the real question, their answer — even though correct — will be
largely worthless. A real expert recognizes that until clients,
patients, customers, or friends or colleagues who need
guidance feel listened to and understood, their answers will be suspect
and their recommendations will not be implemented.
Great listeners are far more likely
to be successful, whatever their profession. As Bernard Baruch said,
“Most of the successful people I’ve known are the ones who do more
listening than talking.”
A real expert understands that when
they’re in the presence of a client, a patient, or a customer, there are
two experts in the room, not one. A real expert knows that to find the
best answers in today’s complex world, they must bring everyone’s
best thinking to bear on the issue at hand, not just their own. A real
expert has the temperament and the tools to do that.
A real expert practices what I call
“transformational listening.”
Transformational listening goes
beyond listening for data, information, or knowledge; it is listening for
wisdom and insight. It goes beyond listening with the physical ears;
it is listening with ears of discernment.
Transformational listening is not a
set of techniques; it is a way of being with another person. It
is not based on some clever approach or device; it is based on the
deep-down way we see others and ourselves.
An outstanding example of a true
expert who practiced transformational listening in his work with clients
was Paul Laughlin. Paul was the bank trust officer in Hattiesburg,
Mississippi, who turned a conversation with Osceola McCarty, an 87-year-old
uneducated but generous washer woman, into a magnificent scholarship gift
to the University of Southern Mississippi.
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